About
Hey, I’m Camila Cruz. My work spans art direction, creative direction, web design, and visual design. As you may have noticed, I don’t exactly fit into one box, which is probably my favorite thing about what I do.
My second favorite? Helping people bring their ideas to life and making the whole process feel a little less overwhelming. Because running a business, figuring out what it should look like, making it all make sense, and keeping everything organized at the same time? That’s a lot. And honestly, there’s nothing more rewarding than seeing a client go from overwhelmed to excited about what we’ve created together.

Camila Cruz
Principles
I like to think good ideas start with good conversations. I ask a lot of questions (probably too many), listen, connect the dots, and try to understand the bigger picture before jumping into design. Sometimes the best part of my job is helping someone figure out what they actually want when they don't quite know how to explain it yet.
I'm a little obsessed with the details, but I also love stepping back and looking at the whole thing. I believe design should look good, feel right, and actually make sense. And while I take my work seriously, I don't think the process has to feel so serious. Good work comes from curiosity, collaboration, a little experimentation, and genuinely enjoying what we're creating together.
Services
Art Direction
Creative Direction
Web Design
Visual Design
Information
Industries
Music & Entertainment
Advertising & Media
Lifestyle & Consumer Brands
Healthcare & Wellness
Arts & Culture
Hospitality
Clients
Universal Music
Tainy
Hybe Media Latinamerica
Daddy Yankee
Karol G, Bichota Records
Meija
Trasiego Magazine
Casanova McCann
Acho Studios
New York Lottery
Cologuard
Exact Sciences
Astra Zeneca
Bank of Montreal (BMO)
Nestlé
Awards
Puerto Rico Innovation Challenge
November 2022
Selected works
visuallycamila@gmail.com
