For Tainy’s DATA project, I was responsible for the design, development, and ongoing management of his official website and online store. From album releases and merchandise drops to music videos and concerts, I continuously adapted the website to support each new launch and creative direction. Beyond design and development, I managed the e-commerce operations, including inventory, orders, and shipping, as well as email marketing and newsletters. I also collaborated with Universal Music Group to ensure a smooth transition of the website to their management, balancing creative vision with the technical and operational needs of the project.