As an Art Director at Casanova McCann, I collaborated with the creative and production teams on the New York Lottery’s 2024 Spanish-language “GRANDE” Scratch-Off campaign. My work included assisting with casting for the commercials, adapting creative concepts for Spanish-speaking audiences, and designing and localizing graphics and copy for digital banners and social media. The project focused on bringing the campaign to life in a way that felt relevant and engaging for its audience while maintaining the original creative direction.