As an Art Director at Casanova McCann, I collaborated with the creative and production teams on Cologuard’s *“Fotos”* campaign, a Spanish-language commercial created to raise awareness about colorectal cancer screening among Hispanic audiences. My involvement included creative concept development, assisting with casting, and creating visual presentations and storyboards. I also worked on adapting copy and designing graphics for digital and social media, helping ensure the campaign's message felt clear, relatable, and culturally relevant to its audience.